Hola, I'm Diana
Journalist, content strategist
and web writer based in Barcelona.
Branded Content, Social Media, SEO
EN | ES | PT | IT
About me
engaging stories, with effective copy and a solid narratives.
I have been working with branded content, SEO, web writing and social media strategy for more than 10 years, and I find this intersection between journalism and advertising very powerful to deliver results.
As a journalist, I worked with prestigious media outlets in London and São Paulo. As a marketeer, I created content marketing and inbound campaigns for brands like Unilever, Nestlè, Nivea, Danone, Sanofi-Medley and Pepsico, in more than 10.000 pieces of content.
I am a passionate cyclist ♥️ and the sport plays a very important role in my life.
published articles
Assistentes de voz ou espiãs? - Hysteria
Entenda os escândalos envolvendo vazamento de áudios privados. (portuguese)
Read More
How Chicas Poderosas shaped the future of women in media
Through a program offered to promote gender equality in the media industry. (english)
Read More
Esporte, uma ferramenta feminista - Free the Essence
Como o machismo conseguiu deteriorar a relação entre as mulheres e o esporte? (portuguese)
Read More
iPhone XR , o review que ninguém deu - Ada.vc
Este é o review que eu gostaria de encontrar quando procuro informação internet afora. (portuguese)
Read MoreMy skills
editorial and creative content
strategy and content for social media
editorial SEO domain
Services
branded content
editorial | SEO
Banco Next
I created the strategy, planning, calendar and the manifesto of a national 8M campaign for one of the biggest digital banks in Brazil: Banco Next.
Sanofi Medley
I was responsible for the creation of a massive content calendar to address depression, from the point of view of patients and caretakers.
Rappi
Rappi is a multiservice app that needed help to describe all the verticals involved in their portfolio. I created a blog that connected with their social media strategy.
social
Canela.cc
Responsible for content creation, community building and events in a cycling club focused on female riders.
Ada.vc
Ada was a platform to discuss tech from a female perspective, and I was responsible for the social media strategy and content creation, besides the community building and management.
VirtùNews
Part of the marketing team to promote an online outlet that discussed politics and economics in Brazil.
